Know Your Official Blog

To create greater understanding, I thought I would provide an FAQ which should give you a more definitive view of what to expect from the website.

Q. What is a "KnowYour" community?

A. A KnowYour Community is unique first because it is topic-based. Each managed community is created from a topic, then built out by those who are passionate on that topic. A KnowYour community is also easily recognizable as each one has been purposely domain'd as .info so that we could simplify locating one of our communities for the end users.

In years to come we hope you won't even need a search engine to locate us. You'll just navigate to your favorite topic by simply asking for it and we will be 'where you go to know' on your favorite or immediate topic or interest. Today it might be vintage cars and beer, tomorrow baby strollers and preschools. We thought of that and are adding to our niche lists of topics as we listen to what people tell us they looking for. Call us a vertical search engine. Call us a 'digital embassy' if you quote Steve Rubel and Edelmen, or envisage us as the "niche nexus" if you quote Gary Vaynerchuk.

(We have 30 thriving new communities in existence and another 500 to launch this year!)

KnowYours that are currently popular include KnowYourSydney.info, KnowYourHaitiRelief.info, KnowYourGayFestivals.info, KnowYourBeef.info, KnowYourCricket.info and KnowYourBeer.info

A. Firstly, you, the most important aspect of a KnowYour. We thought of you when we went to white board and came up with a friendly little icon that would help you remember where to go to know. Each one uniquely reflects some sensory point of the community for which it is uniquely represents. (The stars in themselves are a story of virtual collaboration.) The KnowYour Star (now being trademarked) represents the way we view and value as end-users. We are all familiar with the terms "rockstar, Five-Star hotels", and "all-stars". The "K" is for knowledge and each member of the community contributes to the collective intelligence of the site, and the web through words, pictures, music and video.

A. Moderation and Assistance. Every KnowYour.info community has a dedicated community manager. Their role is to facilitate, assist, moderate and keep the community thriving with relevant information. They ask the community what they would like and then they source it.

Q. Who is behind the KnowYour brand? A. The KnowYour brand, its trademarks, and the 500+ communities are owned in totality by Mighty Media Group Pty Ltd, a private internet start-up based in Sydney Australia opening offices in Ras Al-Khaimah, United Arab Emirates. MMG has a legacy in lifestyle publishing and content development for small business and non-profits. Mighty Media Group is a think-tank of some of the most brilliant minds in social media, journalism and academia as it relates to Social Media Marketing Practice. Our distinguished advisory hold faculty positions at University of Queensland and University of Technology - Faculty of Business in Sydney.

Q. Is the "KnowYour" group accepting expressions of interests from angel investors?

A. Yes. We believe there is enormous growth potential and are identifying strategic equity partners. Please email us at knowyourenquiries@gmail.com